Our Blog
We have a lot to say about marketing and design.
Our experts will keep you up to date on the latest industry news, trends, and insights as you navigate the ever-changing world of marketing and design.
We’re excited to share with you some of what we’ve learned.
Tips for a Successful Rebrand
You may have noticed we recently rebranded—new logo, new website, new name. If you’ve ever gone through this process, then you know it is a
What to Look for in a Marketing Agency
Whether you’re running a small or large business, for-profit or nonprofit, chances are you will need to hire a marketing agency at some point in
The Benefits of Blogging: Why You Should Start a Brand Blog
If you’ve ever spent any time researching and writing blogs—or hired someone to do it for you—you know blogging can take a lot of time
Logo Design Tips
You’ve heard about the “Great Resignation,” people reevaluating their lives during the pandemic and quitting their dead-end jobs in droves. As a result of this
What NOT to Look for in a Marketing Agency
If you’ve ever shopped around for a marketing agency, you know there are many factors to consider. Whether you’re looking for a short-term, project-based relationship
Grow Your Business with Email Drip Campaigns
If you’re not familiar with marketing automation, you may find the concept intimidating. But the reality isn’t scary at all. It’s relatively easy to set
How to Build Social Media Engagement
Marketing people always joke that social media platforms change their algorithms so frequently that no one, not even the people who do this for a
Benefits of Hiring a Small Marketing Agency
Finding just the right marketing agency can be tricky. You want the perfect match for your organization—an agency that does amazing work, complements your in-house
Beyond Functional: Signs that Showcase Your Brand
When you enter a building, you rely on signs to direct you to your location. Signs serve many important functions including wayfinding, a system for
Benevolence Increases Social Media Engagement
In May 2021, Medical Benevolence Foundation (MBF) launched its #BeBenevolent campaign. The purpose of the campaign was two-fold: 1) encourage constituents to engage in daily
Goodbye & Good Riddance, 2020. Let’s catch up, y’all!
No doubt 2020 has been quite a year. Despite the pandemic and all the social, political and economic unrest, we’ve had quite a successful year! We started off
Is Your Company Emotionally Ready for a Rebrand?
Much like the makeovers we see in romantic comedies, everything happens against the protagonist’s will and often leads them to realize they loved who they
Five Authentic Ways to Start Your Dream Side Hustle Right Now
Living in the midst of a pandemic has affected our physical & mental health, jobs, stability, and way of life. We’re encountering newfound boredom, social
Outsourcing Digital Marketing During a Pandemic
Our entire world is changing as a result of the COVID-19 pandemic. Retail stores, restaurants, stadiums, and movie theaters are nearly empty while people stay
The Perils of Building a Visual Identity on Canva
It’s becoming more and more common for entrepreneurs to create their own logos on Canva, a platform that makes it easier for non-designers to create
#AskGracie – Social Media in Business Segment
Let’s go over a series of questions covering the importance and relevance of social media in business. Is social media a necessary element all companies
WordPress VS. SquareSpace or Wix. What’s the difference and when to use each one?
Building a website for your company is a critical step in increasing brand awareness. Since it’s common for consumers to search your brand online, it’s