Our Blog
We have a lot to say about marketing and design.
Our experts will keep you up to date on the latest industry news, trends, and insights as you navigate the ever-changing world of marketing and design.
We’re excited to share with you some of what we’ve learned.
Comparing four common CRMs for nonprofits
Thinking about making the switch to a new customer relationship management (CRM) software? Or perhaps you’re just starting out and debating which one you should choose. The truth is that there are many factors that come into play when deciding which CRM is right for your nonprofit.
Five ways to level up your fundraising strategy
While there are many tried and true strategies you can employ to raise funds for your organization, you may be missing out on dollars
What it takes to brand a show that doesn’t exist yet
The show has been selected. You’ve been given a title or theme, but nothing else is set. What do you do? You work with
How do you know if your nonprofit website is outdated?
Is your nonprofit website outdated? Here are six ways to tell.
Marketing Acronyms 101
Marketers use a LOT of acronyms, so we created this cheat sheet to help non-marketers translate our jargon. While the lingo may seem intimidating at first, understanding the basic terminology will enable you to speak the same language as your marketing team, no matter whether they’re in house or at an agency.
The Marketing Mix: a.k.a. the Four Ps of Marketing
When you’re creating a marketing campaign, there’s a lot to consider, especially if you’ve never developed one before. So, let us guide you through the basics.
What do I need to know about branding a new nonprofit?
Learn essential insights and expert tips for building a compelling brand identity. Building your brand can take time, but if you do it right, you’ll be doing your new nonprofit a favor.
Building an in-house marketing team? Here are our top five traits to look for when assembling.
Building an in-house marketing team? Here are our top five traits to look for when assembling.
Are Promo Items Worth It? Totally. Here Are Our Top 3 Reasons Why.
When you’re on a tight budget, it might seem like spending a little extra on promo items isn’t a good idea. But their potential ROI might be more than enough to sway you to consider this tried-and-true marketing strategy.
Let’s Talk Threads. Should Your Organization Join?
If you’re reading this, you’re probably wondering whether it makes sense for your business to join Threads. Here’s a “Threads Primer,” along with some pros and cons to consider for those who have yet to take the plunge.
Behind the Scenes of Our LUMINARE Short-Form Animation
When one of our clients needed a specialized, short-form animation, we knew it was a job for our super talented, in-house graphic designers. We designed a custom animated video that provided an illustrated overview of how our client works.
Why You Should Seek Out Internships
For the first time in my life, the things I’ve learned in school are being applied in real life.
Tips for a Successful Rebrand
You may have noticed we recently rebranded—new logo, new website, new name. If you’ve ever gone through this process, then you know it is a
What to Look for in a Marketing Agency
Whether you’re running a small or large business, for-profit or nonprofit, chances are you will need to hire a marketing agency at some point in
The Benefits of Blogging: Why You Should Start a Brand Blog
If you’ve ever spent any time researching and writing blogs—or hired someone to do it for you—you know blogging can take a lot of time
Logo Design Tips
You’ve heard about the “Great Resignation,” people reevaluating their lives during the pandemic and quitting their dead-end jobs in droves. As a result of this
What NOT to Look for in a Marketing Agency
If you’ve ever shopped around for a marketing agency, you know there are many factors to consider. Whether you’re looking for a short-term, project-based relationship
Grow Your Business with Email Drip Campaigns
If you’re not familiar with marketing automation, you may find the concept intimidating. But the reality isn’t scary at all. It’s relatively easy to set
How to Build Social Media Engagement
Marketing people always joke that social media platforms change their algorithms so frequently that no one, not even the people who do this for a
Benefits of Hiring a Small Marketing Agency
Finding just the right marketing agency can be tricky. You want the perfect match for your organization—an agency that does amazing work, complements your in-house
Beyond Functional: Signs that Showcase Your Brand
When you enter a building, you rely on signs to direct you to your location. Signs serve many important functions including wayfinding, a system for
Benevolence Increases Social Media Engagement
In May 2021, Medical Benevolence Foundation (MBF) launched its #BeBenevolent campaign. The purpose of the campaign was two-fold: 1) encourage constituents to engage in daily
Goodbye & Good Riddance, 2020. Let’s catch up, y’all!
No doubt 2020 has been quite a year. Despite the pandemic and all the social, political and economic unrest, we’ve had quite a successful year! We started off
Is Your Company Emotionally Ready for a Rebrand?
Much like the makeovers we see in romantic comedies, everything happens against the protagonist’s will and often leads them to realize they loved who they
Five Authentic Ways to Start Your Dream Side Hustle Right Now
Living in the midst of a pandemic has affected our physical & mental health, jobs, stability, and way of life. We’re encountering newfound boredom, social
Outsourcing Digital Marketing During a Pandemic
Our entire world is changing as a result of the COVID-19 pandemic. Retail stores, restaurants, stadiums, and movie theaters are nearly empty while people stay
The Perils of Building a Visual Identity on Canva
It’s becoming more and more common for entrepreneurs to create their own logos on Canva, a platform that makes it easier for non-designers to create
#AskGracie – Social Media in Business Segment
Let’s go over a series of questions covering the importance and relevance of social media in business. Is social media a necessary element all companies
WordPress VS. SquareSpace or Wix. What’s the difference and when to use each one?
Building a website for your company is a critical step in increasing brand awareness. Since it’s common for consumers to search your brand online, it’s