The Results
Increase in website traffic
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%
Increase of new visitors
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%
Happy Client
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iNDIEFLIX believes that film is the most powerful medium for change.
Since 2005, they have helped underserved voices find their audiences and vice versa, using films to teach communities, schools, and corporations. Their products include live and on-demand streaming services, films for education, and iNDIEFLIX Foundation.
To visually unify the company’s multiple brands while simultaneously embracing the full breadth and scope of their diverse products.
Their previous identities did not feel consistent across products and organizations, and their main logo was much too similar to a well-known brand.
To accommodate all of iNDIEFLIX’s sub-brands, the website would have to be developed with those in mind to better serve the needs and reach of each audience. Each sub-brand has their own website that looks unique to the subject yet still retains the visual identity of the umbrella company.
A new home for an inclusive umbrella brand.
Setting iNDIEFLIX apart from competitors with a bright & hopeful color scheme and clean user interface.
Matching Social Media
Their new social media presence was designed to me consistent when showcasing all products, while still retaining a bright color scheme and a signature iNDIEFLIX look.
While the look and feel of iNDIEFLIX’s brand redesign was important, the functionality of their new website’s back-end work flow was crucial too creating a system that worked for the consumer and the company.
Individuals who have filled out a form, clicked on an ad, or been manually added to the system.
Multiple contacts are automatically organized under the same company when their emails match.
Deals track potential revenue. In this case, they represent paid screenings of iNDIEFLIX films.
This allows iNDIEFLIX to keep track of people and financials all in one place, and take appropriate action automatically.
Back-End Workflows:
Assign to Booker by Region
iNDIEFLIX needed a way to collect leads online. It was all in-person.
Back-End Workflows:
Pre-Screening Materials
iNDIEFLIX needed an automated system so that the salesperson didn’t have to remember to send these manually.
Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.
