Wells Textiles specializes in luxury, handcrafted fabrics rooted in old-world techniques and artisanal methods.
They reached out to Padron & Co. for a social media audit, aiming to improve their following and engagement.
Wells Textiles operated separate social media accounts for each one of their brands. It was difficult to keep up with multiple accounts and felt disjointed.
Too much text was used over their images. This contributed to poor contrast and readability. It hid what should be the focus — their beautiful photography.
Based on research and the client’s post history, we found that photography of the fabric in use resulted in the most engagement.
This solution is economical and practical compared to making and photographing new furniture.
This will become increasingly important as more brands are added to Wells Textiles’ portfolio.
This allows the Wells Textiles team to make their own Instagram posts and stories in the style established by our social media audit.