Wells Textiles

The Client

Wells Textiles specializes in luxury, handcrafted fabrics rooted in old-world techniques and artisanal methods.

They reached out to Padron & Co. for a social media audit, aiming to improve their following and engagement.

The problem

Wells Textiles operated separate social media accounts for each one of their brands. It was difficult to keep up with multiple accounts and felt disjointed.

Too much text was used over their images. This contributed to poor contrast and readability. It hid what should be the focus — their beautiful photography.

PROBLEM

Text boxes covered up the beautiful fabrics.

PROBLEM

Poor contrast — hard to read with the fabric pattern underneath.

SOLUTION

Use carousels to display photography first and foremost.

Based on research and the client’s post history, we found that photography of the fabric in use resulted in the most engagement.

SOLUTION

When no photography is available, create 3D mockups to show off the fabric.

This solution is economical and practical compared to making and photographing new furniture.

SOLUTION

Merge disjointed accounts under one cohesive name.

This will become increasingly important as more brands are added to Wells Textiles’ portfolio.

SOLUTION

Ensure continued success by providing guidelines, instructions, and Canva templates.

This allows the Wells Textiles team to make their own Instagram posts and stories in the style established by our social media audit.

The Results

June 2021

Social Media Followers

January 2022

Social Media Followers

0 %

Organic Increase in Followers

Wells Textiles

The Client

The problem

PROBLEM

Text boxes covered up the beautiful fabrics.

PROBLEM

Poor contrast — hard to read with the fabric pattern underneath.

SOLUTION

Use carousels to display photography first and foremost.

SOLUTION

When no photography is available, create 3D mockups to show off the fabric.

SOLUTION

Merge disjointed accounts under one cohesive name.

SOLUTION

Ensure continued success by providing guidelines, instructions, and Canva templates.

The Results

June 2021

January 2022

Additional Work

How can we help your brand succeed?

Ready to start?
We are ready to help.

About

Design

Marketing

Digital Advertising

Wells Textiles

The Client

The problem

PROBLEM

Text boxes covered up the beautiful fabrics.

PROBLEM

Poor contrast — hard to read with the fabric pattern underneath.

SOLUTION

Use carousels to display photography first and foremost.

SOLUTION

When no photography is available, create 3D mockups to show off the fabric.

SOLUTION

Merge disjointed accounts under one cohesive name.

SOLUTION

Ensure continued success by providing guidelines, instructions, and Canva templates.

The Results

June 2021

January 2022

Additional Work

How can we help your brand succeed?

Ready to start? We are ready to help.

About

Design

Marketing

Digital Advertising

Ready to start?
We are ready to help.