Wells Abbott Showrooms

The Client

At Wells Abbott Showrooms, you will discover a large selection of luxury textiles, wall coverings, furniture, and lighting.

With products sold exclusively to interior designers, Wells Abbott needed our help to elevate their email marketing. 

The problem

Before this project, Wells Abbott sent newsletters sporadically or not at all.

The emails didn’t have a consistent look and feel. Many used heavy, dark colors that distracted from the products they were trying to highlight.


Dark, patterned background clashes with patterned images.


Text over images results in poor readability.


We used white, airy backgrounds to keep the products in focus.

The older emails had dark, patterned backgrounds, which took away the focus from their products.


We built the newsletters in Mailchimp, so the client can easily make edits.

With Mailchimp, the client can easily make text edits and manage their own campaigns if desired. 


We kept the look consistent across the whole brand.

It goes beyond emails. We strive to keep a consistent look for Wells Abbott across their printed and digital items, social media, and website. 

The Results

increased email click-through rate
0 %

“[The owner] sent the Chicago deck to the entire team yesterday as she was so pleased with it and that it tells a compelling, engaging story for the company. Thank you!”

— Marketing Manager, Wells Abbott

Additional Work

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