Are Your Systems Up to Date? Here Are a Few Signs to Look Out For.

It can be difficult to keep up with all the changing trends and features in the ever-evolving world of digital marketing. We get it.

But it’s necessary for businesses to keep things up to date for so many reasons. After all, a happy customer is one who isn’t frustrated by out-of-date systems.  

Before we dive in, it’s worth mentioning that this isn’t a comprehensive list.

We’ve selected a few things to watch for and improve, but if you’d like to check out some additional tips, we highly recommend reading, “Five necessary elements of a modern integrated marketing strategy,” on our blog. We cover everything from pixels and QR codes, to email workflows, site navigation and landing pages.

This blog builds on our previous post, adding more e-commerce elements that we hope helps all the small business teams out there!

So, without further ado, here are a few things that indicate your systems are out of date:

Your payment processor doesn’t integrate with your website. 

When your business uses a payment processor that doesn’t fully integrate with your website, you are most certainly missing out on collecting valuable data from your customers that could be used to retarget them in the future.

You’re not able to get the full customer journey if your payment processor isn’t integrated with your CRM. Data silos will hurt your integrated marketing strategy, so make sure your payment processor talks with your site.

We helped New Canaan Farms integrate their checkout process with their website, providing customers with a seamless experience and allowing New Canaan Farms to track customer data all from one place.

Need help with this? Our team of marketing experts can work with you to make sure your checkout process integrates seamlessly with your site while remaining a quick, easy, and secure experience for all your customers.  

You aren’t researching your competitors.

We can’t stress this one enough. Researching your competitors is extremely important.

Chances are that your competition is already researching your business. So, if you haven’t been keeping tabs on the competition, it’s time to start.

There are many competitive analysis tools out there that can give you a glimpse into how your competitors are driving traffic to their site, their top products, ad tactics, and even their top performing keywords. These are just a few of the things you can glean from competitor research. 

No longer do you have to wonder what they’re getting right, that you’re not.

Need help running a competitor analysis? We have a great deal of experience with these and can help you assess what’s working and what isn’t. Let us help you identify areas where you can improve to outperform your competition!


You aren’t taking advantage of SMS or texting features. 

It probably isn’t a surprise that lots of consumers are purchasing things from the comfort of their own phone. But what might surprise you is just how many customers are buying on mobile.

According to Statista, this year mobile e-commerce sales account for more than half (60% to be exact) of all e-commerce sales around the globe!

Let that sink in.

If more and more people are using their phone to make purchases, why wouldn’t you want to embrace more mobile-based solutions when it comes to marketing?

SMS and text-based features might be a way for your business to leverage the mobile movement! Meet your customers where they’re at and give them an easy way to stay up to date with the latest sales, discounts, and news.

Plus, your communication doesn’t always need to be centered around e-commerce. This feature works great for things like appointment and event reminders, so your patients or fans stay in the know.

Phones seem to be a one-stop-shop for consumers nowadays, so it’s becoming more important for businesses to make the most of this mobile shift. Many companies even offer incentives or discounts for customers when they sign up for SMS and text-based services. This is a great way to entice your customers to subscribe!

If you’d like to give this service a try, but you’re not quite sure where to begin, get in touch! Our experienced team can assist your business in setting up SMS and text-based communications for your customers.


Ready to update? We’re here to help!

Are your systems up to date? If so, we applaud you!

If not, have no fear! Our talented designers and digital strategists are here to help with all of your company’s marketing needs.

Whenever you’re ready to get started, give us a call, or shoot us an email and we’ll work with you to create a custom quote.

Let us help you spruce up your systems to boost your sales, improve your customer/client communications, and stand out from your competitors. 

Schedule a Free Consultation Today!

Padron & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and corporations make meaningful connections and further their missions.

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