Why Business Relations is the Most Important Part of Nonprofit Marketing That You’re Probably not Paying Attention to

As a nonprofit, your resources are limited. When you’re dependent on others volunteering their time or giving donations, having well-established community relations is vital to your survival. That doesn’t only mean the general public or your target audience, but also your fellow businesses, especially other nonprofits. Nonprofit or not, you’ll find that allying with businesses […]
How Nonprofits Differ from For-Profits

You’ve probably heard the terms “For-profits” and “Nonprofits,” but a debate exists on how much they actually differ. There are intricacies in what qualifies a company to be a nonprofit, how its revenue sources affect branding priorities, and how the marketing strategies used for nonprofits differ from those used for for-profit organizations. The Basics […]
Cheaper is More Expensive

Which is more cost-effective in the long run–working with a freelance graphic designer or hiring a marketing agency?