Why Your Email Lists Aren’t Good Enough to Draw Donations
Email marketing is an ever-reliable avenue of keeping potential contributors engaged, but if done incorrectly, it will cost you time, money, and the interest of potential donors and volunteers. As initiators of numerous successful email marketing campaigns, here are some suggestions you might want to incorporate into your emails. Design Make Your Emails Click-Friendly […]
Is Anybody Still Reading Impact Report PDFs?
Impact Reports are to nonprofits what a cover letter is to job applicants: a nonprofit needs one to be considered. They’re an easy-to-read way of showing that your nonprofit is fulfilling its mission and making a difference. However, the effectiveness of their typical format, PDFs, has been called into question. So, is anyone still reading […]
Why Business Relations is the Most Important Part of Nonprofit Marketing That You’re Probably not Paying Attention to
As a nonprofit, your resources are limited. When you’re dependent on others volunteering their time or giving donations, having well-established community relations is vital to your survival. That doesn’t only mean the general public or your target audience, but also your fellow businesses, especially other nonprofits. Nonprofit or not, you’ll find that allying with businesses […]