The Holiday Opt-Out: Should Your Email Strategy Take Part?

The holidays are in full swing. It’s a busy time for marketers, and while it’s a joyous time for many, the holidays can also be stressful and hard for some. In recent years, a new strategy has emerged for email marketers—empathy.
Word Vomit (Or Why You Shouldn’t Edit Yourself When Writing)

If you’re a writer, or a marketer, or a blogger, or a student, or really anyone who uses words for a living, you’ve probably heard the expression “word vomit.”
What your Social Media Manager Wishes You Knew

You might not realize it, but your social media manager wears many hats every day, from photographer/videographer to strategist, graphic designer, copywriter/editor, and more. While they often make it look effortless, don’t be fooled. It takes quite a bit of effort.