Why You Should Add Social SEO to Your Marketing Strategy

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“Social SEO” is a relatively new buzzword in social media marketing. Simply put, social SEO is all about helping social media platforms’ search functions find your content more easily so that it can be shown to the right people.

The Marketing Funnel vs. The Consumer Decision Journey

Consumer Decision Journey

Recognizing the inadequacy of the traditional marketing funnel to depict modern decision-making, McKinsey & Company developed the Customer Decision Journey to better describe how today’s consumers research and buy products. It’s is all about reaching consumers in the right place at the right time with the right message.

Why nonprofits and purpose-driven organizations?

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We got our start working with nonprofits, and while our company has expanded to include small businesses and tech startups, purpose-driven organizations have always held a special place in our heart.