The Marketing Funnel vs. The Consumer Decision Journey
Recognizing the inadequacy of the traditional marketing funnel to depict modern decision-making, McKinsey & Company developed the Customer Decision Journey to better describe how today’s consumers research and buy products. It’s is all about reaching consumers in the right place at the right time with the right message.
Not taking advantage of user-generated content? It might be time to rethink your marketing strategy.
Does the term user-generated content (UGC) sound familiar? Lately, it’s been a bit of a buzzword in the marketing world, and it all boils down to working smarter, not harder.
Why nonprofits and purpose-driven organizations?
We got our start working with nonprofits, and while our company has expanded to include small businesses and tech startups, purpose-driven organizations have always held a special place in our heart.