Tips for a Successful Rebrand
You may have noticed we recently rebranded—new logo, new website, new name. If you’ve ever gone through this process, then you know it is a significant undertaking that requires advance planning and definitely NOT something to do on a whim. In our collective experience with rebranding—both for ourselves and our clients—we’ve found it helps to […]
What to Look for in a Marketing Agency
Whether you’re running a small or large business, for-profit or nonprofit, chances are you will need to hire a marketing agency at some point in your career. Perhaps you’ll need help launching a new product or special event, building a new website, rebranding, or managing other large projects. Or maybe you need help with day-to-day […]
The Benefits of Blogging: Why You Should Start a Brand Blog
If you’ve ever spent any time researching and writing blogs—or hired someone to do it for you—you know blogging can take a lot of time and energy. Perhaps you’ve considered starting a company blog because you’ve heard it can benefit your business. But before you commit, you may wonder if it’s worth the effort and […]
Logo Design Tips
You’ve heard about the “Great Resignation,” people reevaluating their lives during the pandemic and quitting their dead-end jobs in droves. As a result of this trend, many people are starting their own businesses and in need of logo design services. However, budgets for startups can be tight. You may feel the need to cut corners […]
What NOT to Look for in a Marketing Agency
If you’ve ever shopped around for a marketing agency, you know there are many factors to consider. Whether you’re looking for a short-term, project-based relationship or to establish a long-term partnership, you’ll want to ask yourself the following questions: How much and what kind of experience does the agency have? Who will be working on […]
Grow Your Business with Email Drip Campaigns
If you’re not familiar with marketing automation, you may find the concept intimidating. But the reality isn’t scary at all. It’s relatively easy to set up and makes your life simpler by automating processes you would normally do manually. Once you’ve got your systems in place, you’ll wonder why you didn’t start sooner. One example […]
How to Build Social Media Engagement
Marketing people always joke that social media platforms change their algorithms so frequently that no one, not even the people who do this for a living, can keep up with them. Anything you think you know about how to increase your social media engagement is likely to be outdated by tomorrow, or next week, or […]
Benefits of Hiring a Small Marketing Agency
Finding just the right marketing agency can be tricky. You want the perfect match for your organization—an agency that does amazing work, complements your in-house marketing team, and works with your budget. When searching for the right agency, perhaps you’ll ask colleagues for recommendations and read online reviews. Next, you’ll book consultations, review portfolios, and […]
Beyond Functional: Signs that Showcase Your Brand
When you enter a building, you rely on signs to direct you to your location. Signs serve many important functions including wayfinding, a system for guiding people through a physical space. Many companies treat signs as an afterthought, and it shows. But signage doesn’t have to be bland or boring when it has the potential […]
Benevolence Increases Social Media Engagement
In May 2021, Medical Benevolence Foundation (MBF) launched its #BeBenevolent campaign. The purpose of the campaign was two-fold: 1) encourage constituents to engage in daily prayer for those involved in medical missions and 2) raise funds to support the critical work of improving lives in developing countries. Design for the month-long campaign consisted of both […]