The Art of Capital Campaign Design
What makes a successful capital campaign? A critical component is your marketing strategy, which needs to include powerful storytelling, clean and easy-to-navigate landing pages where donors can give, and a convincing call to action.
Comparing Four Common CRMs for Nonprofits
Thinking about making the switch to a new customer relationship management (CRM) software? Or perhaps you’re just starting out and debating which one you should choose. The truth is that there are many factors that come into play when deciding which CRM is right for your nonprofit.
Five Necessary Elements of a Modern Integrated Marketing Strategy
Modern marketing solutions that really work—what they are, how they work, and why you should consider incorporating them into your integrated marketing strategy.