PROPOSAL
PREPARED FOR
FIRST & FOREMOST...
Thank you for the opportunity to tell the Williamsburg Enterprises story in a new way.
Padrón & Co. was founded in 2017 as Padrón Design Studio by a couple very much in love with Houston and each other.
Our team now helps businesses reach new heights and new audiences using:
Best. Team. Ever.
We don’t offer any services we couldn’t complete with our in-house staff, ensuring quality and cost-effectiveness. Meet the talent.
We are so very proud to be defined by the company we keep.
With over 30 active clients at any time, we found our niche in ongoing design and marketing support services for those most in need.
AAMA (The Association for the Advancement of Mexican Americans)
Alley Theatre
Alliance for Aging
Arts District Houston
Asia Society of Texas
Avenue CDC
Buffalo Soldiers National Museum
Care for Elders
East End Improvement Corp.
Evelyn Rubenstein Jewish
Community Center
Exchange Club of Conroe
Families in Nature
First Christian School
First Service Credit Union
Fort Bend County Links
Gilbert and Sullivan Society of Houston
Glenwood Cemetery
Houston Contemporary Dance Company
HDMA (Houston Digital Marketing Association)
Houston Exponential
Houston Grand Opera
Houston Jewish Community Foundation
Houston Recovery Homes
iNDIEFLIX Foundation
Japan America Society DFW
LifeGift Organ Donation
Medical Benevolence Foundation
Opera in the Heights
Society for the Performing Arts
Space Center Houston
SpringSpirit
Station Houston
The Powell Foundation
The Quality of Place Conservancy
The Women’s Resource
Undies for Everyone
Workshop Houston
Baker Training Institute
Café Poetes
Codistas IT Services
Dini Spheris
Donna Mark Designs
EAC Consulting
Everest Foot and Ankle
Goose Creek Creamery
HMT Tank
Institute of Contemporary Dance in Houston
Kayva Rose Event Management
Kindred Cares
Link Crude Resources
Link Data Services
Milstead Glass
Mindful Refocus Coaching
New Canaan Farms
Reading Lounge Café
Revel Technology
Sesh Coworking
Shining Star Stichery
Southern Yankee Beer Co.
Southern Yankee Crafthouse
Sweat Heaven
TBS Fitness Events
The CFO Element
The Great Connections
Towerwood Farms
Ultraflote
Vaughn Construction
VineSleuth
William Harris Lee & Co. Fine Instruments
Wells Abbott Showrooms
Wells Textiles
Wells Warehouse
Wilkenfeld Speech Pathologists
Board Wizards
Core Simulations
DermaVision
EDM Facilities
Forestage XR
Generosity Culture
Houston VR
iNDIEFLIX
infoFluency
Koda Healthcare
Luminare Med
Major Decision
March Biosciences
Phase Scheduling App
P97 Networks
SAF-T Vest Solutions
Scoop Health
Simple Flood Control
TrackIt App
Treehouse App
TrueGrid Pavers
Unleashed Generosity
Z3VR
We work with your team to make visual branding decisions that are executable and data-driven.
BRAND AUDIT & BRAND BOOK COST: $3000
DISCOVERY WORKSHOP: $1,800
TIME TO COMPLETE BOTH: 2-4 weeks
A brand audit is a comprehensive examination of a business’s current brand position, helping organizations understand their strengths, weaknesses, opportunities and threats. Our brand audit will provide a snapshot of where the business is, providing a detailed analysis of its current brand assets, messaging, and customer perception. This information will be crucial in helping the business make informed decisions about future branding initiatives.
A discovery workshop is a collaborative process where the creative team facilitates the client in defining the tone-of-voice, messaging, and brand attributes. This process provides a snapshot of where the business is going and helps ensure the team is aligned with the client’s vision. The workshop provides a platform for the client to share their goals, target audience, and competition, allowing the team to gather essential information and build a deep understanding of the client’s objectives. The end result will be a clear definition of the tone-of-voice, messaging, and visual brand attributes.
Williamsburg Enterprises is facing the major branding challenges that need to be addressed: a lack of graphic elements, patterns and colors that could expand the brand’s recognition.
To solve these problems, conducting the brand audit and discovery workshop will create a defined tone-of-voice, a compelling brand story, and a clear understanding of the visual language. This plan will ensure that Williamsburg Enterprises can effectively communicate its unique value proposition and connect with its target customers in a meaningful way.
Learn how we helped consolidate five separate entities into a single cohesive brand. From a warehouse to a luxury showroom to historic fabric brands, we got them all to tell a visual story.
Once the Netflix of indie films, iNDIEFLIX needed to pivot to a brand that represented their growing community instead of their streaming. We brought their film festivals, streaming, education, and foundation all under the same umbrella.
We will design a tenant pylon signage that will impress and captivate.
TOTAL SIGNAGE DESIGN COST: $1,500
TIME TO LAUNCH: 2 weeks
Our team of talented designers will create a custom pylon sign that will grab the attention of drivers on Interstates and clearly convey the brand and message of Williamsburg Enterprises. With a high-quality design, the sign will be a source of pride for the business and help establish a strong presence in the area. By investing in this pylon tenant signage, Williamsburg Enterprises will see a significant increase in visibility, brand recognition, and ultimately, customer traffic.
We create websites that are easy to navigate, update, and understand.
TOTAL WEBSITE COST: $20,000.00
TIME TO LAUNCH: 2 months, dependent on client
Although the current website of Williamsburg Enterprises boasts a clean, attractive design, it falls short in effectively showcasing their portfolio. The site fails to fully convey the range and depth of their offerings, leaving potential customers with an incomplete understanding of the business. These limitations detract from the overall impact of the website and hinder the business’s ability to achieve its full potential.
Our team will address the limitations of the current website by conducting thorough research into the target audience and their preferences, as well as the strengths and unique aspects of Williamsburg Enterprises’ portfolio. With this information, we will design and develop a new website that effectively conveys the full range of the business’s offerings and appeals to the target audience.
The site will be visually engaging and easy to navigate, making it a breeze for visitors to learn about the company and its services. By incorporating the latest website design trends and techniques, we will create a website that not only looks great but also performs well in terms of functionality and user experience.
Experienced fundraising consultants needed a modern site that explained what they did, who they served, and highlighted all their best work.
Over 400 pages. Full custom WordPress build with easy drag and drop. Just explore it for yourself
A classy new brand for a fledgling law firm breaking away from a 100-year-old firm.
Explore a few more of our website builds. Links below will open in a new tab.
Though we will always do our best to follow the client’s timeline or pace, here is an estimate should you want to do all items back-to-back starting Q1.
The approach to completing the list of items can be discussed and tailored to fit your preferences and budget. You have the option to prioritize certain items and complete them first, or to spread out the work over time and complete each item as resources become available. Our team will work closely with you to determine the most effective and efficient approach that meets your needs and expectations.
The frequency of meetings to maintain progress on the items can be tailored to fit your needs and preferences. We typically recommend having regular check-ins, such as weekly or bi-weekly, to review progress and make any necessary adjustments. However, more or less frequent meetings can be arranged depending on your schedule and the nature of the work. Our goal is to ensure that you feel fully informed and involved in the process, and that momentum is kept moving forward towards achieving the desired results.
Though Gracie is your main point of contact for most items, especially as they relate to strategy and implementation, you will frequently hear from other members of the team. Daryl will be in contact with you about anything content-related. Laura will reach out if something is out of scope or to give you status updates whenever you need them. Caitlin will be working closely with you to clean up the existing style guide and present new visuals.
Pretty standard stuff. Your confidentiality is super important to us. The work we do is original and done internally. You can discontinue services at any time. Anything not in the scope is charged hourly but only with your approval. The usual.
You can read the entire thing cover to cover once the items in your estimate are selected and approved. The contract will automatically generate. We will not begin work until the contract has been digitally signed.
Most items will require a 50% deposit, 50% upon completion. Larger items like the website can be broken up into equal payments over time. Items can also be held off until they can be added to the next year’s budget. You’re in control.
We are frequently asked to manage social media calendar, content, and ads for our nonprofit clients. It requires a surprising amount of time that in-house employees seldom have. These are usually monthly retainers that vary depending on how many times a week you’d like to post across how many platforms.
We can also manage Google ads, SEO upkeep and optimization, signage and graphic design services, email marketing, list procurement services, capital campaign materials, etc…
The estimate below will repeat all the options and rates outlined in this proposal. Check off the ones you’d like us to get started on right away. You can schedule a kick-off meeting after the contract is signed using the form below. Reach out if you have any questions!
Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.