The Perils of Building a Visual Identity on Canva

It’s becoming more and more common for entrepreneurs to create their own logos on Canva, a platform that makes it easier for non-designers to create digital assets for social media, websites, print, and more. While Canva proves to be effective when there is an immediate need for a logo or poster, building your entire brand […]

#AskGracie – Social Media in Business Segment

Let’s go over a series of questions covering the importance and relevance of social media in business. Is social media a necessary element all companies should incorporate? Should business leaders spend time and money on social media, and which social platforms are essential to ensuring a strong digital strategy? Is it necessary for companies to […]

WordPress VS. SquareSpace or Wix. What’s the difference and when to use each one?

Building a website for your company is a critical step in increasing brand awareness. Since it’s common for consumers to search your brand online, it’s important to consider which website building platform to use since each one yields different results. While SquareSpace and Wix are recommended for website building beginners, WordPress is usually a preferable […]