Why is Marketing so Hard for Nonprofits?

Most nonprofits only spend 5-15% of their budget on marketing. With that comes many challenges in the way of content gathering and creation. Here are some of the common problems nonprofits face when gathering content and ways to solve them. Problem: A Lack of Budget With so little of the budget being spent on […]
Why You Should Add Social SEO to Your Marketing Strategy

“Social SEO” is a relatively new buzzword in social media marketing. Simply put, social SEO is all about helping social media platforms’ search functions find your content more easily so that it can be shown to the right people.
Not taking advantage of user-generated content? It might be time to rethink your marketing strategy.

Does the term user-generated content (UGC) sound familiar? Lately, it’s been a bit of a buzzword in the marketing world, and it all boils down to working smarter, not harder.