How to Build Social Media Engagement
Marketing people always joke that social media platforms change their algorithms so frequently that no one, not even the people who do this for a living, can keep up with them. Anything you think you know about how to increase your social media engagement is likely to be outdated by tomorrow, or next week, or […]
Benevolence Increases Social Media Engagement
In May 2021, Medical Benevolence Foundation (MBF) launched its #BeBenevolent campaign. The purpose of the campaign was two-fold: 1) encourage constituents to engage in daily prayer for those involved in medical missions and 2) raise funds to support the critical work of improving lives in developing countries. Design for the month-long campaign consisted of both […]
Five Authentic Ways to Start Your Dream Side Hustle Right Now
Living in the midst of a pandemic has affected our physical & mental health, jobs, stability, and way of life. We’re encountering newfound boredom, social isolation, furloughs…you name it. But, right now is the perfect time to take advantage of this slow period and start your dream side hustle. If you’re itching to start something […]
Outsourcing Digital Marketing During a Pandemic
Our entire world is changing as a result of the COVID-19 pandemic. Retail stores, restaurants, stadiums, and movie theaters are nearly empty while people stay at home under social distancing policies, leading to a fundamental shift in how our marketing messages reach consumers. As a result of plummeting sales and economic uncertainty, many businesses have […]
#AskGracie – Social Media in Business Segment
Let’s go over a series of questions covering the importance and relevance of social media in business. Is social media a necessary element all companies should incorporate? Should business leaders spend time and money on social media, and which social platforms are essential to ensuring a strong digital strategy? Is it necessary for companies to […]