Tips for a Successful Rebrand
You may have noticed we recently rebranded—new logo, new website, new name. If you’ve ever gone through this process, then you know it is a significant undertaking that requires advance planning and definitely NOT something to do on a whim. In our collective experience with rebranding—both for ourselves and our clients—we’ve found it helps to […]
What to Look for in a Marketing Agency
Whether you’re running a small or large business, for-profit or nonprofit, chances are you will need to hire a marketing agency at some point in your career. Perhaps you’ll need help launching a new product or special event, building a new website, rebranding, or managing other large projects. Or maybe you need help with day-to-day […]
The Benefits of Blogging: Why You Should Start a Brand Blog
If you’ve ever spent any time researching and writing blogs—or hired someone to do it for you—you know blogging can take a lot of time and energy. Perhaps you’ve considered starting a company blog because you’ve heard it can benefit your business. But before you commit, you may wonder if it’s worth the effort and […]