What it Takes to Brand a Show that Doesn’t Exist Yet
The show has been selected. You’ve been given a title or theme, but nothing else is set. What do you do? You work with what you got. And while that might seem like a rather simple solution, it’s actually a bit more complex. Let’s take a deeper dive into the world of designing a […]
Marketing Acronyms 101
Marketers use a LOT of acronyms, so we created this cheat sheet to help non-marketers translate our jargon. While the lingo may seem intimidating at first, understanding the basic terminology will enable you to speak the same language as your marketing team, no matter whether they’re in house or at an agency.
The Marketing Mix: A.K.A. the Four Ps of Marketing
When you’re creating a marketing campaign, there’s a lot to consider, especially if you’ve never developed one before. So, let us guide you through the basics.