Why Your Email Lists Aren’t Good Enough to Draw Donations
Email marketing is an ever-reliable avenue of keeping potential contributors engaged, but if done incorrectly, it will cost you time, money, and the interest of potential donors and volunteers. As initiators of numerous successful email marketing campaigns, here are some suggestions you might want to incorporate into your emails. Design Make Your Emails Click-Friendly […]
Why is Marketing so Hard for Nonprofits?
Most nonprofits only spend 5-15% of their budget on marketing. With that comes many challenges in the way of content gathering and creation. Here are some of the common problems nonprofits face when gathering content and ways to solve them. Problem: A Lack of Budget With so little of the budget being spent on […]
The Holiday Opt-Out: Should Your Email Strategy Take Part?
The holidays are in full swing. It’s a busy time for marketers, and while it’s a joyous time for many, the holidays can also be stressful and hard for some. In recent years, a new strategy has emerged for email marketers—empathy.