How Nonprofits Differ from For-Profits
You’ve probably heard the terms “For-profits” and “Nonprofits,” but a debate exists on how much they actually differ. There are intricacies in what qualifies a company to be a nonprofit, how its revenue sources affect branding priorities, and how the marketing strategies used for nonprofits differ from those used for for-profit organizations. The Basics […]
Why You Should Add Social SEO to Your Marketing Strategy
“Social SEO” is a relatively new buzzword in social media marketing. Simply put, social SEO is all about helping social media platforms’ search functions find your content more easily so that it can be shown to the right people.
The Marketing Funnel vs. The Consumer Decision Journey
Recognizing the inadequacy of the traditional marketing funnel to depict modern decision-making, McKinsey & Company developed the Customer Decision Journey to better describe how today’s consumers research and buy products. It’s is all about reaching consumers in the right place at the right time with the right message.