Benevolence Increases Social Media Engagement
In May 2021, Medical Benevolence Foundation (MBF) launched its #BeBenevolent campaign. The purpose of the campaign was two-fold: 1) encourage constituents to engage in daily prayer for those involved in medical missions and 2) raise funds to support the critical work of improving lives in developing countries. Design for the month-long campaign consisted of both […]
Is Your Company Emotionally Ready for a Rebrand?
Much like the makeovers we see in romantic comedies, everything happens against the protagonist’s will and often leads them to realize they loved who they were before all the glam. Sure, it forces them to reevaluate how they really see themselves at their core and what is worth keeping of their self-esteem, but only after […]
The Perils of Building a Visual Identity on Canva
It’s becoming more and more common for entrepreneurs to create their own logos on Canva, a platform that makes it easier for non-designers to create digital assets for social media, websites, print, and more. While Canva proves to be effective when there is an immediate need for a logo or poster, building your entire brand […]