The only nonprofit of its kind, Undies for Everyone provides new underwear for over 100,000 U.S. children living in poverty or crisis.
With newfound confidence and self-esteem, students are ready to learn and grow.
Rabbi Amy Weiss, the founder of UFE, approached us to rethink the Undies for Everyone website.
The old website was built on an inflexible platform. This made it impossible for the client to perform even the simplest edits.
Serving over a dozen new cities that year, UFE needed an online presence that could keep up with their rapid expansion.
We researched, concepted, storyboarded, shot video on location, and edited video ads that ran across Facebook and Instagram.