Undies for Everyone

The Client

The only nonprofit of its kind, Undies for Everyone provides new underwear for over 100,000 U.S. children living in poverty or crisis.

With newfound confidence and self-esteem, students are ready to learn and grow.

The problem

Rabbi Amy Weiss, the founder of UFE, approached us to rethink the Undies for Everyone website.

The old website was built on an inflexible platform. This made it impossible for the client to perform even the simplest edits.

Serving over a dozen new cities that year, UFE needed an online presence that could keep up with their rapid expansion.


We built the site with Elementor, a flexible platform that lets the client add and rearrange items as needed.

“The site is amazing - I keep refreshing :)”

— Julie Hayon, Director of Finance & Operations, Undies for Everyone

The Results

longer site visitor sessions
0 %

We helped plan a Giving Tuesday campaign that raised over $20k.

Social Media Ads

We researched, concepted, storyboarded, shot video on location, and edited video ads that ran across Facebook and Instagram. 

30-second Explainer

undies for every day of the week

The need is real

Brene brown, Undies Champion

The Results

June 2021

Social Media Followers

January 2022

Social Media Followers
Organic Increase in Followers
0 %

Additional Work

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