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PROPOSAL
PREPARED FOR
FIRST & FOREMOST...
Thank you for the opportunity to tell the Orange Show’s story in a new way.
Padrón & Co. was founded in 2017 as Padrón Design Studio by a couple very much in love with Houston and each other.
Our team now helps nonprofits and small businesses reach new heights and new audiences using:
Best. Team. Ever.
We don’t offer any services we couldn’t complete with our in-house staff, ensuring quality and cost-effectiveness. Meet the talent.
We are so very proud to be defined by the company we keep.
With over 30 active clients at any time, we found our niche in ongoing design and marketing support services for those most in need.
AAMA (The Association for the Advancement of Mexican Americans)
Alley Theatre
Alliance for Aging
Arts District Houston
Asia Society of Texas
Avenue CDC
Buffalo Soldiers National Museum
Care for Elders
East End Improvement Corp.
Evelyn Rubenstein Jewish
Community Center
Exchange Club of Conroe
Families in Nature
First Christian School
First Service Credit Union
Fort Bend County Links
Gilbert and Sullivan Society of Houston
Glenwood Cemetery
Houston Contemporary Dance Company
HDMA (Houston Digital Marketing Association)
Houston Exponential
Houston Grand Opera
Houston Jewish Community Foundation
Houston Recovery Homes
iNDIEFLIX Foundation
Japan America Society DFW
LifeGift Organ Donation
Medical Benevolence Foundation
Opera in the Heights
Society for the Performing Arts
Space Center Houston
SpringSpirit
Station Houston
The Powell Foundation
The Quality of Place Conservancy
The Women’s Resource
Undies for Everyone
Workshop Houston
Baker Training Institute
Café Poetes
Codistas IT Services
Dini Spheris
Donna Mark Designs
EAC Consulting
Everest Foot and Ankle
Goose Creek Creamery
HMT Tank
Institute of Contemporary Dance in Houston
Kayva Rose Event Management
Kindred Cares
Link Crude Resources
Link Data Services
Milstead Glass
Mindful Refocus Coaching
New Canaan Farms
Reading Lounge Café
Revel Technology
Sesh Coworking
Shining Star Stichery
Southern Yankee Beer Co.
Southern Yankee Crafthouse
Sweat Heaven
TBS Fitness Events
The CFO Element
The Great Connections
Towerwood Farms
Ultraflote
Vaughn Construction
VineSleuth
William Harris Lee & Co. Fine Instruments
Wells Abbott Showrooms
Wells Textiles
Wells Warehouse
Wilkenfeld Speech Pathologists
Board Wizards
Core Simulations
DermaVision
EDM Facilities
Forestage XR
Generosity Culture
Houston VR
iNDIEFLIX
infoFluency
Koda Healthcare
Luminare Med
Major Decision
March Biosciences
Phase Scheduling App
P97 Networks
SAF-T Vest Solutions
Scoop Health
Simple Flood Control
TrackIt App
Treehouse App
TrueGrid Pavers
Unleashed Generosity
Z3VR
We work with your team to make branding decisions that are executable and data-driven.
BRAND AUDIT COST: $2500
TIME TO COMPLETE: 2-4 weeks
A brand audit is a comprehensive examination of a business’s current brand position, helping organizations understand their strengths, weaknesses, opportunities and threats. During a kick-off meeting, the Padrón creative team meets with our point-of-contact to define the tone-of-voice, messaging, and brand attributes as well as a clear outline of how the brand should pivot visually. This will include a logo and brand color examination as well. Our brand audit will then provide a written and visual outline providing a detailed analysis of its current brand assets, messaging, and customer perception. This information will be crucial in helping the business make informed decisions about future branding initiatives.
The Orange Show has a fantastic opportunity to elevate its brand and engage with its audience more effectively.
The Orange Show is facing two major branding challenges that need to be addressed:
This plan will ensure that the Orange Show can effectively communicate its unique value proposition and connect with its target customers in a meaningful, visual way.
Learn how we helped consolidate five separate entities into a single cohesive brand. From a warehouse to a luxury showroom to historic fabric brands, we got them all to tell a visual story.
Once the Netflix of indie films, iNDIEFLIX needed to pivot to a brand that represented their growing community instead of their streaming. We brought their film festivals, streaming, education, and foundation all under the same umbrella.
We will refresh your files and templates to meet the goal of accessibility and clear storytelling.
TOTAL WEBSITE COST: $1,875
TIME TO LAUNCH: 2-4 weeks
Based on the brand audit, Padron will create a visual identity refresh and a library of templates and patterns for The Orange Show. The established logo can remain unchanged, but Padron will create new templates that complement and support the brand image.
These new visual assets will be designed to appeal to the target audience identified during the discovery session and will be consistent with the overall objectives.
Additionally, the visual library will be in line with the pain points and obstacles identified during the discovery session, and it will reflect the brand’s new positioning. The visual assets and patterns library will be used across all marketing materials, including the website, social media, print and digital advertising, presentations, and more.
Templates will include: social media graphics (video + still) for shows and events built inside Canva or Adobe products for easy implementation, poster template for events, and signage templates for parades and murals.
Padron will also provide instructions on the appropriate use and application of the templates and patterns to ensure consistency and coherence in the company’s visual communication across all platforms.
An international charity that builds hospital systems in Africa and Haiti. They had a logo but no assets to go along with it. We created everything from custom icons, patterns, social graphic templates, and more. Even in Canva!
Before they could afford to do a full rebrand, we helped them build out an entire library of assets specifically for their seasons from 2019 to 2021, including Google ads, brochures, rack cards, banners, signage, and icons. Learn how we produced their digital ads.
A local, private family foundation that funds educational and arts programs had recently grown in wealth. After decades, they finally decided they needed a logo and brand assets. They got the works, including a new website.
We create websites that are easy to navigate, update, and understand.
TOTAL WEBSITE COST: $13,125.00
TIME TO LAUNCH: 2-3 months, dependent on client
The Orange Show’s website currently falls short in effectively communicating who they are and what they offer. Visitors are not provided with a clear and concise understanding of the organization’s purpose, exhibitions, and art projects. Additionally, despite being a museum, the Orange Show specializes in experiential art, and this unique aspect of their offering is not highlighted prominently on the website. This can lead to confusion and a lack of understanding among visitors and potential donors.
To address these issues, the Orange Show’s website needs to be redesigned to clearly and effectively communicate the organization’s identity, exhibits, and specialization in experiential art. This will ensure that visitors have a clear understanding of what the Orange Show has to offer and can make informed decisions about visiting the museum and highlight a clear path to becoming lifelong supporters.
Our approach will be to thoroughly analyze the existing website, understand the organization’s unique identity, and develop a clear and concise messaging strategy that effectively communicates the Orange Show’s purpose, exhibitions, and specialization in experiential art.
We will be using a single development platform, WordPress, to redesign the website in a way that highlights these key aspects and creates a clear understanding among visitors and potential donors. The new website will provide a clear path for visitors to become lifelong supporters of the Orange Show and will effectively communicate the organization’s value proposition, allowing visitors to make informed decisions about visiting the museum and supporting its mission. Our goal is to ensure that the Orange Show’s website accurately reflects its identity and offerings, and provides a clear and compelling message to its audience.
They had a WordPress site that they spent a bundle to build with an agency in New York but they were charging them an arm and a leg to update and maintain. Instead, we rebuilt the pages in our no-code system so they can update it themselves.
Over 400 pages condensed to 200, over 700 blogs, and 300 press releases had to be moved to the new site in two months to coincide with their anniversary and rebrand launch. Full custom WordPress build with easy drag and drop. Just explore it for yourself
Experienced fundraising consultants needed a modern site that explained what they did, who they served, and highlighted all their best work. We also expanded their previous brand style guide and provided a full library of assets.
Though we will always do our best to follow the client’s timeline or pace, here is an estimate should you want to do all items back-to-back starting Q1.
The approach to completing the list of items can be discussed and tailored to fit your preferences and budget. You have the option to prioritize certain items and complete them first, or to spread out the work over time and complete each item as resources become available. Our team will work closely with you to determine the most effective and efficient approach that meets your needs and expectations.
Though Gracie is your main point of contact for most items, especially as they relate to strategy and implementation, you will frequently hear from other members of the team. Daryl will be in contact with you about anything content-related. Laura will reach out if something is out of scope or to give you status updates whenever you need them. Caitlin will be working closely with you to clean up the existing style guide and present new visuals.
Pretty standard stuff. Your confidentiality is super important to us. The work we do is original and done internally. You can discontinue services at any time. Anything not in the scope is charged hourly but only with your approval. The usual.
You can read the entire thing cover to cover once the items in your estimate are selected and approved. The contract will automatically generate. We will not begin work until the contract has been digitally signed.
Most items will require a 50% deposit, 50% upon completion. Larger items like the website can be broken up into equal payments over time. Items can also be held off until they can be added to the next year’s budget. You’re in control.
We are frequently asked to manage social media calendar, content, and ads for our nonprofit clients. It requires a surprising amount of time that in-house employees seldom have. These are usually monthly retainers that vary depending on how many times a week you’d like to post across how many platforms.
We can also manage Google ads, SEO upkeep and optimization, signage and graphic design services, email marketing, list procurement services, capital campaign materials, etc…
The estimate below will repeat all the options and rates outlined in this proposal. Check off the ones you’d like us to get started on. You can schedule a kick-off meeting after the contract is signed using the form below. Reach out if you have any questions!
Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.