PROPOSAL

PREPARED FOR

FIRST & FOREMOST...

Thank you for the opportunity to help NACC grow its membership and prestige.

Who We Are

Padrón & Co. was founded in 2017 by a couple very much in love with Houston and each other.

Our team now helps nonprofits reach new heights and new audiences using:

OUR MOTTO:

"Empathy by Design"

To create the best work possible, we believe it is our duty to consider everyone who would be interacting with the final product, from the client to their employees to the end user or viewer.

Truly great design, great marketing, and great service are always continual exercises in empathy. 

We have spent almost eight years perfecting our company structure. We have hired the best local talent for the needs of our clients. We don’t offer any specialized services we couldn’t complete with our in-house staff, ensuring quality and cost-effectiveness, and giving us the freedom to work with the clients we love.

Proudly based out of the Lyric Tower in Downtown Houston, TX.

Clients, Past & Present

We are so very proud to be defined by the company we keep. You’ll recognize many organizations on the list. 70% of our active clients are nonprofits! 

We have bolded other website clients. 

Air Force Heritage Flight Foundation

Alley Theatre

Alliance for Aging

Apollo Chamber Players

Ars Lyrica Houston

Arts District Houston

Asia Society Texas Center

Association for the Advancement of Mexican Americans (AAMA)

Avenue CDC

Brown Foundation

Buffalo Soldiers National Museum

Care for Elders

Center for African American Military History, Inc.

Congaree Foundation

East End Improvement Corp.

East End Cultural District

Evelyn Rubenstein Jewish Community Center

Exchange Club of Conroe

Families in Nature

First Christian School

First Service Credit Union

Fort Bend County Links

Gilbert and Sullivan Society of Houston

Glenwood Cemetery

Good Reason Houston

HouArts Advocacy Task Force

Houston Center for Contemporary Craft

Houston Contemporary Dance Company

Houston Cultural Districts

Houston Digital Marketing Association

Houston Exponential

Houston Grand Opera

Houston GPS

Houston Health Foundation

Houston Humane Society

Houston Jewish Community Foundation

Houston Loves Teachers Initiative

Houston Museum District

Houston Recovery Homes

Houston Saengerbund

iNDIEFLIX Foundation

Japan America Society DFW

LifeGift Organ Donation

Midtown Houston

Midtown Cultural Arts District

Medical Benevolence Foundation

Opera in the Heights

Orange Show Center for Visionary Arts

Plan A Health Clinics

Planned Parenthood Gulf Coast

River Oaks Chamber Orchestra

Small Places / Finca Tres Robles

Society for the Performing Arts (now Performing Arts Houston)

Space Center Houston

Spacetaker/Fresh Arts

SpringSpirit

Station Houston

Powell Foundation

Quality of Place Conservancy

Women’s Resource of Greater Houston

Women on the Way Up

Undies for Everyone

United Way of Mesa County

Workshop Houston

AG Law PA

Baker Training Institute

Café Poetes

Codistas IT Services

Dini Spheris

Donna Mark Designs

EAC Consulting

Everest Foot and Ankle

Friedkin Group

Goose Creek Creamery

HMT Tank

Institute of Contemporary Dance in Houston

Kayva Rose Event Management

Kindred Cares

Link Crude Resources

Link Data Services

Milstead Glass

Mindful Refocus Coaching

New Canaan Farms

Reading Lounge Café

Revel Technology

Sesh Coworking

Shining Star Stitchery

Southern Yankee Beer Co.

Southern Yankee Crafthouse

Sweat Heaven

TBS Fitness Events

Towerwood Farms

Trepwise Consulting

Ultraflote

Vaughn Construction

VineSleuth

Wilkins PLLC

William Harris Lee & Co. Fine Instruments

Wells Abbott Showrooms

Wells Textiles

Wells Warehouse

Wilkenfeld Speech Pathologists

Board Wizards

Core Simulations

DermaVision

EDM Facilities

Forestage XR

Generosity Culture

Houston VR

iNDIEFLIX Streaming

infoFluency

Koda Healthcare

Luminare Med

Major Decision

March Biosciences

Phase Scheduling App

P97 Networks

SAF-T Vest Solutions

Scoop Health

Simple Flood Control

TrackIt App

Treehouse App

TrueGrid Pavers

Unleashed Generosity

Z3VR

Your Leadership Team

Organizational Chart

Our team is broken up into content and creative departments with daily overlap and collaboration. 

Daryl oversees all content creation, such as social media writing, website content, press releases, and general copyediting. She would also oversee much of the marketing plan research. 

While Gracie oversees all creative and strategic planning, Minhthy ensures all projects are entered into our system, completed on time, and run smoothly. 

Ian would be your dedicated video editor and main web editor. Catherine and Ashley would help with graphic and web support. 

Website Support

Padrón & Co. not only specializes in nonprofits. We specialize in nonprofit WordPress websites. Over 39% of all our work per year is websites. Whether working with large names like Space Center Houston or smaller all-volunteer organizations like Women on the Way Up, we are here to provide the best service at a quality price. 

Overall Goals

Visual Storytelling

We can go page by page, analyzing your content to ensure your story is as easy to understand as possible. Our focus is on tight, clear calls to action.

Improve UI/UX

We use Google Analytics to map out a new user experience. This ensures speed and accuracy in our work.

New Bells & Whistles

An interactive directory and calendar, plus integration of CRMs, email marketing, URL retargeting, and social media.

Past Work Examples

Space Center Houston Website Design, Development, and Maintenance Retainer

  • Complete redesign and redevelopment of their large WordPress website, which once housed over 400 pages and over 700 blogs. We were able to clean out old pages by reviewing Google Analytics records for low or no-traffic pages. 
  • Large event calendar capabilities for internal and external event listings, sortable by department or audience type. 
  • Trained staff to modify but were selected to continue on an ongoing maintenance retainer for a time until they hired a full time digital marketer.
  • Search capabilities for the entire site with custom landing page for results. 
  • Complete site map study to ensure ease of navigation for all key visitor demographics, such as parents, students, educators, and adults. 

Midtown Houston Website Design and Development

  • Complete redesign and redevelopment of their large WordPress website. 
  • Creation of a custom password-protected board portal.
  • Large event calendar capabilities for internal and external event listings.
  • Trained staff to modify but were selected to continue on an ongoing maintenance retainer. 
  • Search capabilities for the entire site. 
  • Complete site map study to ensure ease of navigation for all key stakeholders, including integrating the various organizations that manage their government.

Houston Center for Contemporary Craft Website

  • Replacement of the old WordPress site, which hadn’t been updated in over ten years. 
  • Transferring over of thousands of events, exhibit pages, artist profiles, and more.
  • Completely new, minimalist design to match their existing branding and colors.
  • Adjustment of their entire site map for ease of use by all stakeholders. 
  • Search feature for the entire site but also for within specific sections, such as the exhibition archive. 

Buffalo Soldiers National Museum Website & Capital Campaign

  • The entire website was redesigned, recoded, and moved to a new .org domain for maximum efficiency. 
  • Design was adjusted to better coordinate with their new brand guide. 
  • Interactive timelines, completely new site map, better exhibit pages and integration with their existing donation software. 
  • New blog templates, special graphics and animations

Good Reason Houston Website for 2024 ConnectED Luncheon

  • Worked with the data collection team to best explain the three data points that capture the state of education in Houston and how to improve them
  • Animated graphics featuring the data from their snapshot report overlayed on video
  • Completely custom event logo, branding, landing page on their website (which we also built), integration with their existing checkout and donation platforms.
  • Creation of multiple sub-brand pages for their Houston Loves Teachers Initiative, PreKHouston.org interactive maps, and more. 
  • Integration with complicated existing email marketing system with automated launch sequences. 

Powell Foundation Branding Project and Website Launch

  • Complete design and development of their company website. We also helped them select their hosting and point their domain to launch the site. This is included in all our pricing. 
  • Review of historical photos for edit and selection for the website.
  • Collaborated with three generations of the Powell family to ensure the logo and brand design is in line with early founders as well as future generations.
  • Designed presentations, infographics, and custom iconography.
  • Educated the team on how to update and maintain the brand on their own, but we remain available for support if ever needed.

Glenwood Cemetery 150th Anniversary Website

  • Though the Glenwood website was recently redesigned by another vendor, it had major glitches that required us to go in and update most pages.
  • Creation of interactive timeline for their 150th, custom designed with moving elements and pop outs much like this page.
  • Custom archives website and system for requesting private visitation of the historical artifact collections.
  • Interactive PDF that linked to the website or donation platform, and jumped around the same PDF using anchor links.

Miscellaneous Work Examples

Pricing Model

We offer three pricing options to all clients: ongoing retainers, hourly as-needed, and fixed project rates. 

All websites of this size are billed as fixed project rates. Given that your website is unlikely to require major consistent updates, only minor as needed, we recommend a small fixed retainer so you are always guaranteed help in case of an emergency.

Complete Systems Fix

$ 6,500 Total Cost
  • Includes design and development of your entire website (15 pages) in our more robust, standard system
  • All common features, including calendar, event pages...
  • Integration with existing membership method or new
  • Email invitation template design for all upcoming events
  • Social media graphics and listing for upcoming event
  • WordPress training for in-house staff

Short-Term Fix

$ 3,000 Estimated Cost
  • Includes design of a single invitation page for upcoming event on existing site
  • Fixing of miscellaneous glitches on the homepage
  • Email invitation design for upcoming event
  • Social media graphics and event listing

Maintenance Support

All Inclusive Retainer

$ 1,875 Monthly Rate
  • 15 hours/month set aside for you
  • Unused hours roll over to the next month for use on bigger projects!
  • Guaranteed staff availability for all project types, including graphic design, social media support, email marketing, etc...
  • Cancel any time. No fixed term.

Hourly Support

$ 125 Per Hour
  • All company in-house services, web or otherwise
  • Only get an invoice at the end of the month if you use us
  • Cancel any time. No fixed term.

Website Design References

Desmond Bertrand-Pitts
Executive Director

Buffalo Soldiers National Museum

desmond@buffalosoldiersmuseum.org
832-287-5717

Marci Dallas
Cultural District Director

East End Cultural Arts District

culture@eastendhouston.com
713-928-9916

Cynthia Alvarado
Midtown Management Director

Midtown Houston

calvarado@midtownhouston.com
713-526-7577 ext 106

Let's Work Together!

It would be our sincere honor to work with you. You’ve now gotten to know us a little better. Let’s continue the journey.

Please don’t hesitate to reach out to Gracie if you need anything else to make your decision.

Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.

©2025 Padrón & Co. and Padrón Design Studio. All rights reserved. Located in Downtown Houston, Texas.

Gracie Padrón Steimle

Founder

Branding Consultant | Graphic Design | UI Design | Digital Artist | Web Design & Development

Gracie was born in Camaguey, Cuba, and immigrated at the age of six to Miami with her parents, brother, and whatever possessions they could fit into suitcases. None of them had ever left the island nor spoke English and her parents’ university degrees were suddenly worthless. Her mother managed to find work as a graphic designer in a Spanish-language newspaper for over a decade before cancer forced her to retire early. Gracie spent six years by her bedside in hospitals while also attending her local university and working full time as a designer herself, until her mother was finally declared cancer-free.

In 2016, she was selected to be graphic designer for Houston Grand Opera. She packed up all her belongings once again, this time into her little Hyundai hatchback, and started anew in Houston, Texas. A mere year later, at the age of 26, she had enough contacts and clients to start Padrón Design Studio, which offered digital marketing services to mostly performing arts nonprofits and small businesses.

Her business grew approximately 30% per year, slowly but confidently, until COVID-19. Nonprofits were suddenly forced to pivot to digital marketing to keep their programs alive and 20 new clients joined in 2020 alone. Gracie was forced to hire quickly as she had just given birth to her first son and couldn’t handle the workload. In 2022, the company was renamed Padrón & Co. to better capture the wide range of services offered.

After seven years as founder, creative director, and lead marketing strategist, Gracie and her team have helped over 100 companies grow their causes, raise more money, reach more people in need, and get more visitors to their sites. Her capital campaigns have helped nonprofits bring in over $25 million in donations and grants, and her work with small businesses has helped them bring in over $100 million in new work. 

She dedicates every spare second to her wonderful husband Alex, 4-year-old son Matthew, and newborn son Henry. 

Daryl Freedman

Director of Content Marketing

Digital Marketing & Advertising | Social Media Management Copywriting & Editing

A not-quite-native Houstonian, Daryl was born in Nuremburg, Germany where her dad was stationed in the U.S. Army. She found her way to Texas as soon as she could and earned her B.A. in Communication and M.B.A. in Marketing from the University of Houston (#GoCoogs).

Daryl has worked in marketing and communications for more than 25 years. Her experience includes positions in television production at KRIV Fox 26; public relations for the Houston Humane Society, Six Flags AstroWorld, and the American Heart Association; and digital marketing for the Evelyn Rubenstein Jewish Community Center of Houston.

She lives in the Meyerland area with her husband (whom she married on the island of St. Thomas via a Carnival Cruise), two teens and two cats. She enjoys reading, baking, and digging in the dirt in her garden.

Minhthy Vu

Director of Client Operations

Creative Project Management | Account Management | Client Relations

Minhthy is a first-generation American and native Houstonian with a B.A. in Communication/Public Relations from the University of Houston.  

Her professional growth began in communications with a focus on Asian American communities, lending her expertise to nonprofit organizations and local political campaigns, including notable figures like Ellen Cohen and former Mayor Annise Parker. From there, Minhthy delved into the dynamic world of video games before finding her niche in the startup/tech sphere. 

While her career trajectory led her through various roles including human resources, customer success, and project management across industries, Minhthy’s passions always remained tethered to marketing and communication. Now, she’s back where it all began! 

Nestled in the Spring Branch area alongside her husband and two cats, Cobalt and Elsie, Minhthy enjoys cooking, traveling, hiking, reading, and literally any kind of crafting. If you happen to be scrolling through Netflix, keep an eye out for Minhthy. You might just spot her in Episode 7 of “Cook at All Costs!”