PROPOSAL

PREPARED FOR

FIRST & FOREMOST...

Thank you for the opportunity to help grow the Council's legacy in a new way.

Who We Are

Padrón & Co. was founded in 2017 by a couple dedicated to helping those who help others.

Our team now helps nonprofits reach new heights and new audiences using:

OUR MOTTO:

"Empathy by Design"

To create the best work possible, we believe it is our duty to consider everyone who would be interacting with the final product, from the client to their employees to the end user or viewer.

Truly great design, great marketing, and great service are always continual exercises in empathy. 

We have spent almost eight years perfecting our company structure. We have hired the best local talent for the needs of our clients. We don’t offer any specialized services we couldn’t complete with our in-house staff, ensuring quality and cost-effectiveness, and giving us the freedom to work with the clients we love.

Proudly based out of the Lyric Tower in Downtown Houston, TX.

Clients, Past & Present

We are so very proud to be defined by the company we keep. 75% of our active clients are nonprofits by design. 

Air Force Heritage Flight Foundation

Alley Theatre

Alliance for Aging

Apollo Chamber Players

Ars Lyrica Houston

Arts District Houston

Asia Society Texas Center

Association for the Advancement of Mexican Americans (AAMA)

Avenue CDC

Breakthrough Houston

BrightYear

Brown Foundation

Buffalo Soldiers National Museum

Care for Elders

Center for African American Military History, Inc.

Congaree Foundation

East End Improvement Corp.

East End Cultural District

Evelyn Rubenstein Jewish Community Center

Exchange Club of Conroe

Families in Nature

First Christian School

First Service Credit Union

Fort Bend County Links

Gilbert and Sullivan Society of Houston

Glenwood Cemetery

Good Reason Houston

HouArts Advocacy Task Force

Houston Center for Contemporary Craft

Houston Contemporary Dance Company

Houston Cultural Districts

Houston Digital Marketing Association

Houston Exponential

Houston Grand Opera

Houston GPS

Houston Health Foundation

Houston Humane Society

Houston Jewish Community Foundation

Houston Loves Teachers Initiative

Houston Museum District

Houston Recovery Homes

Houston Saengerbund

iNDIEFLIX Foundation

Japan America Society DFW

LifeGift Organ Donation

Medical Benevolence Foundation

Midtown Houston

Midtown Cultural Arts District

MorePathways

Opera in the Heights

Orange Show Center for Visionary Arts

Plan A Health Clinics

Planned Parenthood Gulf Coast

River Oaks Chamber Orchestra

Small Places / Finca Tres Robles

Society for the Performing Arts (now Performing Arts Houston)

Space Center Houston

Spacetaker/Fresh Arts

SpringSpirit

Station Houston

Powell Foundation

Quality of Place Conservancy

Women’s Resource of Greater Houston

Women on the Way Up

Undies for Everyone

United Way of Mesa County

Workshop Houston

AG Law PA

Baker Training Institute

Café Poetes

Codistas IT Services

Dini Spheris

Donna Mark Designs

EAC Consulting

Everest Foot and Ankle

Friedkin Group

Goose Creek Creamery

HMT Tank

Institute of Contemporary Dance in Houston

Kayva Rose Event Management

Kindred Cares

Link Crude Resources

Link Data Services

Meow Wolf Houston

Milstead Glass

Mindful Refocus Coaching

New Canaan Farms

Reading Lounge Café

Revel Technology

Sesh Coworking

Shining Star Stitchery

Southern Yankee Beer Co.

Southern Yankee Crafthouse

Sweat Heaven

TBS Fitness Events

Towerwood Farms

Trepwise Consulting

Ultraflote

Vaughn Construction

VineSleuth

Wilkins PLLC

William Harris Lee & Co. Fine Instruments

Wells Abbott Showrooms

Wells Textiles

Wells Warehouse

Wilkenfeld Speech Pathologists

Board Wizards

Core Simulations

DermaVision

EDM Facilities

Forestage XR

Generosity Culture

Houston VR

iNDIEFLIX Streaming

infoFluency

Koda Healthcare

Luminare Med

Major Decision

March Biosciences

Phase Scheduling App

P97 Networks

SAF-T Vest Solutions

Scoop Health

Simple Flood Control

TrackIt App

Treehouse App

TrueGrid Pavers

Unleashed Generosity

Z3VR

Your Leadership Team

Organizational Chart

Our team is broken up into content and creative departments with daily overlap and collaboration. 

While Gracie oversees all marketing and strategic planning, Alex and Minhthy ensure all projects are entered into our system, completed on time, and run smoothly. 

Daral oversees all content creation, such as social media writing, website content, press releases, and general copyediting. 

Ian would be your main web editor and designer. Catherine and Ashley would help with graphic and web support. Yanessa would oversee all of their work as art director to ensure quality. 

How We Can Help

We pride ourselves on having most services that nonprofits and foundations need in-house. It helps keep us affordable so we can work with clients we love. It also allows us to immediately jump in to “flatten the curve” of overwhelm and get teams back up and running sooner. 

  • Project Management Support 
  • Video Editing and Animation
  • Event Design and Execution
  • Website Design and Development
  • Copywriting and Editing
  • Data Visualization
  • Graphic Design
  • Full Social Media Management
  • Full Marketing Plans
  • Strategic Growth Plans & Systems Analysis
  • Vinyl Wall or Banner Art, Large Scale Design
  • Print Coordination with Local Printers
  • Merchandise Design and Print Support
  • Exhibit and Space Planning
  • Digital Advertising – Google Ads, Kiosks
  • Influencer Relationships
  • Launch Plans and Execution
  • Custom Illustration Work
  • A.I. Systems Integration
  • Partnerships and Community Relations
  • User Interface/User Experience Design
  • Spanish/Vietnamese Translation Support
  • And more!

Our in-house services are available to all clients for the same hourly rate, whether on fixed retainer, on-call hourly, or project-based contracts. 

Past Work Samples

Pricing Model

We offer three pricing options to all clients: ongoing retainers, hourly as-needed, and fixed project rates. 

Whichever option you choose, most of our nonprofits pay the same $125 hourly rate thanks to support from our for-profit clients and foundations. 

  • Basic Scope of Work
  • Est. Hours 
  • Est. Cost
  • Capital Campaign Branding
    • We begin with a quick brand audit to analyze your existing brand guide, as well as past capital campaigns or end of year fundraisers. We will then create a variety of logo design options specific to your capital campaign. We will also explore patterns and textures that will add excitement to the brand without venturing too far from the main brand, and custom iconography for the camps within the main campaign. We will also create a small brand guide that can be executed across all digital and print channels. 
  • 60
  • $7,500
  • Template Design + Basic Formatting
    • Includes the design of a campaign letterhead, PowerPoint template, and Word documents. We will also help with sample data illustrations to match the look and feel of the brand. 
  • 15
  • $1,875
  • Full Case for Support Design & Data Formatting
    • Includes the design of a 3–5 page executive summary and supplementary “deep dive” documents for each capital project, program initiative, and other supporting materials. These supplementary pieces will be designed to be used independently or combined with the executive summary as needed. 
  • 25
  • $3,125
  • $12,500 Total

Potential Timeline

Add-On Items

On-Call Graphic Design

Sometimes, you just need a flyer or a small graphic. These are all charged hourly, not as part of a fixed project, but we can estimate how much time it would take.

  • Business Cards – $250
  • Merchandise Design – $500-$3,000 depending on type of merchandise and artwork required
  • Flyers – $250-500
  • Flyer Template Series – $1,500-$4,000
  • Social Media Templates, no content writing, includes animation work – $300-$2,500

Impact Reports, Annual Reports & Heavy Data Visualization Needs

Depending on complexity of design, assuming some existing branding to base it on. Includes print coordination. 

  • 4 pages – $1,500
  • 8 pages – $2,000
  • 12 pages – $2,500
  • 16 pages – $3,000
  • 20 pages – $3,500
  • 24 pages – $4,000
  • 28 pages – $4,500

Fundraiser or Campaign Website, Creation & Maintenance

We help plan out the content for best flow, design the look and feel, and develop the code for the site if needed. We can also mock it up for your team to execute. Many factors go into play here, like whether you require an online store for campaign merchandise, interactive logic forms for donors, or specific integrations. 

  • 1-2 page site – $3,500
  • 5 page site – $6,000
  • 10 page site – $8,000

References

Desmond Bertrand-Pitts
Executive Director

Buffalo Soldiers National Museum

desmond@buffalosoldiersmuseum.org
832-287-5717

Carmen Alliston
Executive Director

Center for Glenwood

carmen@glenwoodcemetery.org
713-864-7886

Cary Wright
Executive Director

Good Reason Houston

cary@goodreasonhouston.org
214-980-9936

Let's Work Together!

It would be our sincere honor to work with you. You’ve now gotten to know us a little better. Let’s continue the journey. 

Please don’t hesitate to reach out to Gracie directly if you need anything else to make your decision.

Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.

©2026 Padrón & Co. and Padrón Design Studio. All rights reserved. Located in Downtown Houston, Texas.

Gracie Padrón Steimle

Founder

Branding Consultant | Graphic Design | UI Design | Digital Artist | Web Design & Development

Gracie was born in Camaguey, Cuba, and immigrated at the age of six to Miami with her parents, brother, and whatever possessions they could fit into suitcases. None of them had ever left the island nor spoke English and her parents’ university degrees were suddenly worthless. Her mother managed to find work as a graphic designer in a Spanish-language newspaper for over a decade before cancer forced her to retire early. Gracie spent six years by her bedside in hospitals while also attending her local university and working full time as a designer herself, until her mother was finally declared cancer-free.

In 2016, she was selected to be graphic designer for Houston Grand Opera. She packed up all her belongings once again, this time into her little Hyundai hatchback, and started anew in Houston, Texas. A mere year later, at the age of 26, she had enough contacts and clients to start Padrón Design Studio, which offered digital marketing services to mostly performing arts nonprofits and small businesses.

Her business grew approximately 30% per year, slowly but confidently, until COVID-19. Nonprofits were suddenly forced to pivot to digital marketing to keep their programs alive and 20 new clients joined in 2020 alone. Gracie was forced to hire quickly as she had just given birth to her first son and couldn’t handle the workload. In 2022, the company was renamed Padrón & Co. to better capture the wide range of services offered.

After seven years as founder, creative director, and lead marketing strategist, Gracie and her team have helped over 100 companies grow their causes, raise more money, reach more people in need, and get more visitors to their sites. Her capital campaigns have helped nonprofits bring in over $25 million in donations and grants, and her work with small businesses has helped them bring in over $100 million in new work. 

She dedicates every spare second to her wonderful husband Alex, 4-year-old son Matthew, and newborn son Henry. 

Alex Steimle

Co-Founder, Business Manager

Business Management  |  Logistics  |  Accounting

Alex was born in Joliet, Illinois (no relation to the Blues Brothers) and has lived in Texas since 2001. He attended Texas State University in San Marcos where he earned his B.A. in International Business followed by an M.B.A. from the University of Houston.

Alex has been an indispensable asset to Padron & Co. from the beginning, assisting Gracie with managing all aspects of the business including billing, writing, proofreading, editing, and building websites. He held positions at several companies in the oil and gas and chemicals industries before transitioning to full time with Padron & Co.

Alex and Gracie married in 2018. He studied Japanese as his foreign language in high school and was fluent enough to serve as translator during their honeymoon in Tokyo and Kyoto. He enjoys spending time with their sons, Matthew and Henry, and their dog Tuck. Alex spends his free time reading and trying to find places to store his very large book collection.

Minhthy Vu

Director of Client Operations

Creative Project Management | Account Management | Client Relations

Minhthy is a first-generation American and native Houstonian with a B.A. in Communication/Public Relations from the University of Houston.  

Her professional growth began in communications with a focus on Asian American communities, lending her expertise to nonprofit organizations and local political campaigns, including notable figures like Ellen Cohen and former Mayor Annise Parker. From there, Minhthy delved into the dynamic world of video games before finding her niche in the startup/tech sphere. 

While her career trajectory led her through various roles including human resources, customer success, and project management across industries, Minhthy’s passions always remained tethered to marketing and communication. Now, she’s back where it all began! 

Nestled in the Spring Branch area alongside her husband and two cats, Cobalt and Elsie, Minhthy enjoys cooking, traveling, hiking, reading, and literally any kind of crafting. If you happen to be scrolling through Netflix, keep an eye out for Minhthy. You might just spot her in Episode 7 of “Cook at All Costs!”