PROPOSAL
PREPARED FOR
FIRST & FOREMOST...
Thank you for helping make the world a better place, even in small ways.
Who We Are
Padrón & Co. was founded in 2017 as Padrón Design Studio by a couple very much in love with Houston and each other.
Our team now helps businesses reach new heights and new audiences using:
- Visual storytelling driven by real user experience data
- Competitor research to ensure best placement and positioning
- Every technology available to make your efforts go further
OUR MOTTO:
"Design is Empathy; Empathy by Design"
To create the best work possible, we believe it is our duty to consider everyone who would be interacting with the final product, from the client to their employees to the end user or viewer.
Truly great design, great marketing, and great service are always continual exercises in empathy.
We have spent seven years perfecting our company structure. We have hired the best local talent for the needs of our clients. We don’t offer any specialized services we couldn’t complete with our in-house staff, ensuring quality and cost-effectiveness, and giving us the freedom to work with the clients we love.
Proudly based out of the Lyric Tower in Downtown Houston, TX.
Clients, Past & Present
We are so very proud to be defined by the company we keep. With over 20 active clients at any time, we found our niche in ongoing marketing support services for nonprofits.
AAMA (The Association for the Advancement of Mexican Americans)
Alley Theatre
Alliance for Aging
Apollo Chamber Players
Arts District Houston
Asia Society of Texas
Avenue CDC
Buffalo Soldiers National Museum
Care for Elders
East End Improvement Corp.
Evelyn Rubenstein Jewish Community Center
Exchange Club of Conroe
Families in Nature
First Christian School
First Service Credit Union
Fort Bend County Links
Gilbert and Sullivan Society of Houston
Glenwood Cemetery
Good Reason Houston
Houston Center for Contemporary Craft
Houston Contemporary Dance Company
HDMA (Houston Digital Marketing Association)
Houston Exponential
Houston Grand Opera
Houston Jewish Community Foundation
Houston Loves Teachers Initiative
Houston Recovery Homes
iNDIEFLIX Foundation
Japan America Society DFW
LifeGift Organ Donation
Midtown Houston
Midtown Cultural Arts District
Medical Benevolence Foundation
Opera in the Heights
Plan A Health Clinics
Planned Parenthood
River Oaks Chamber Orchestra (ROCO)
Society for the Performing Arts
Space Center Houston
SpringSpirit
Station Houston
The Powell Foundation
Quality of Place Conservancy
Women’s Resource of Greater Houston
Undies for Everyone
Workshop Houston
Baker Training Institute
Café Poetes
Codistas IT Services
Dini Spheris
Donna Mark Designs
EAC Consulting
Everest Foot and Ankle
Friedkin Group
Goose Creek Creamery
HMT Tank
Institute of Contemporary Dance in Houston
Kayva Rose Event Management
Kindred Cares
Link Crude Resources
Link Data Services
Milstead Glass
Mindful Refocus Coaching
New Canaan Farms
Reading Lounge Café
Revel Technology
Sesh Coworking
Shining Star Stichery
Southern Yankee Beer Co.
Southern Yankee Crafthouse
Sweat Heaven
TBS Fitness Events
The CFO Element
The Great Connections
Towerwood Farms
Ultraflote
Vaughn Construction
VineSleuth
William Harris Lee & Co. Fine Instruments
Wells Abbott Showrooms
Wells Textiles
Wells Warehouse
Wilkenfeld Speech Pathologists
Board Wizards
Core Simulations
DermaVision
EDM Facilities
Forestage XR
Generosity Culture
Houston VR
iNDIEFLIX
infoFluency
Koda Healthcare
Luminare Med
Major Decision
March Biosciences
Phase Scheduling App
P97 Networks
SAF-T Vest Solutions
Scoop Health
Simple Flood Control
TrackIt App
Treehouse App
TrueGrid Pavers
Unleashed Generosity
Z3VR
Your Leadership Team
Organizational Chart
Our team is broken up into content and creative departments with daily overlap and collaboration.
Daryl oversees all content creation, such as social media writing, blog and website content, press releases, and general copyediting. She would also oversee much of the marketing research and strategy.
While Gracie oversees all creative and strategic planning, Minhthy ensures all projects are entered into our system, completed on time, and run smoothly overall.
Ian would be your dedicated video editor and main web editor. Catherine and Cori would help with graphic and web support.
Past Clients
It has been our pleasure to work on a variety of marketing campaigns for our clients as part of their full-service retainers. Some businesses have come to us exclusively for social media support or marketing plans and grown their retainer from there. The following case studies are meant to illustrate a variety of skills.
CASE STUDY
Buffalo Soldiers National Museum Ongoing Marketing Support
It is our sincere pleasure to continually manage the Buffalo Soldiers National Museum social media, email, capital campaigns, and exhibitions for four years now. We are helping them coordinate their interior in the next year. As part of our ongoing retainer, we have helped them secure TV broadcasts in over 80+ markets, helped bring social media influencers to their site or gotten them featured on podcasts, facilitated collaborations with other major partners in the Houston area, such as Space Center, etc. We have also supported them on capital campaigns as part of our retainer and helped secure over $6 million in two years. We are currently helping make their facility and marketing efforts friendlier to the Hispanic markets, which are currently the fastest-growing market in Houston.
CASE STUDY
Medical Benevolence Foundation #BeBenevolent Campaign
MBF helps build hospitals around the world by building entire medical systems and educating the local populations in the latest nursing techniques. For example, we have run a fundraising campaign to get “first breath” training to nurses handling newborns or to get “Mother’s Day” cards to moms in their Malawi maternity wards.
Their main concern was that they didn’t have a brand, so we first helped with developing a brand, from fonts and colors and custom iconography, to how they discuss the life-saving work they do. They have limited photography and no way to take new photography on the regular, so the work was very graphic-based and boosted with ads, depending on data to drive action.
CASE STUDY
East End Houston Mural Short-Term Tourism Campaign
East End Houston’s Cultural District reached out to us for a full marketing plan and campaign surrounding their 2-mile mural project. We helped them create and distribute a series of bilingual social media videos. We created custom landing pages on their website with interactive maps leading to each mural and a page per artist, translated in English and Spanish.
The social media posts reached an engagement record for them, spiked their website visits, and drove email signups and visits to the murals. No ads were used for this campaign. It was completely organic, utilizing video content and consistency for reach.
The plan extended beyond social media. We helped outline possible scavenger hunts, partnerships, interactive elements, walking tours of their artwork, corporate funding opportunities, and more. The plan is still in execution and limited only by funding. East End is not currently on an ongoing retainer so it stalls progress.
Experience with Rebrand Launches
We have experience helping expanding marketing efforts after a rebrand like Space Center Houston, Houston Saengerbund, The Women’s Resource, and the Houston Center for Contemporary Craft.
Founded as a graphic design studio, we know we can drive you through the execution of a brand launch as part of our monthly retainer.
Pricing Model
We offer a variety of pricing options: fixed retainers, hourly as-needed, and project rates.
Full Marketing Plans
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For one-time initiatives
On-Going Retainers
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$36,000/year for execution
Misc. Hourly Support
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Any & All Out of Scope Items
Ad spend is not included in the cost of our retainers, nor are the costs of printing or photography.
Cost Estimates By Task
Impact Reports, Annual Reports & Data Visualization Needs (Estimated by Page)
Depending on complexity of design, assuming some existing branding to base it on.
- 4 pages – $1,500
- 8 pages – $2,000
- 12 pages – $2,500
- 16 pages – $3,000
- 20 pages – $3,500
- 24 pages – $4,000
- 28 pages – $4,500
- 32 pages – $5,000+
Social Media Content Calendar Creation, Graphics, and Scheduling
A month of content, including video editing. We would connect our scheduling accounts to yours so all expenses are included.
- 2 times/week – $2,000/month
- 2-3 times/week – $3,000/month
- 3-4 times/week – $4,000/month
- 4-5 times/week – $5,000/month
- 5-6 times/week – $5,500/month
- 6-7 times/week – $6,000/month
Fundraiser or Campaign Website, Creation & Maintenance
We help write the content, plan out the site map, design the look and feel, and develop the code for the site. We also train your team or the nonprofit organization. Many factors go into play here, like whether you require an online store or specific integrations but this is fairly accurate.
- 1-2 page site – $3,500
- 5 page site – $6,000
- 10 page site – $8,000
- 20 page site – $12,000
- 30 page site – $15,000
Campaign Branding
Logo design, colors, fonts, and more. Higher rates include providing all files and a full brand book with usage examples and some templates for flyers, social, etc.
- Approximately $3,000-$15,000 depending on complexity
On-Call Graphic Design
Sometimes, you just need a flyer or a small graphic. These are all charged hourly, not as part of a fixed project, but we can estimate how much time it would take.
- Flyers – $250-500
- Flyer Template Series – $1,500-$4,000
- Social media templates, no content writing – $300-$2,500
- Business Cards – $200
References
Desmond Bertrand-Pitts
Executive Director
Buffalo Soldiers National Museum
desmond@buffalosoldiersmuseum.org
832-287-5717
Marci Dallas
Cultural District Director
East End Cultural Arts District
culture@eastendhouston.com
713-928-9916
Cynthia Alvarado
Cultural District Director
Midtown Cultural Arts District
calvarado@midtownhouston.com
713-526-7577 ext 106
Let's Work Together!
It would be our sincere pleasure to work with you to advocate, promote, and help enhance Houston’s social justice initiatives and nonprofit work. You’ve gotten to know how we work. Now, let’s continue the journey.
Padrón & Co. is a leading creative, marketing, and digital communications agency that helps nonprofits and small businesses make meaningful connections and further their missions.
